Seven venues to thirteen, in eighteen months.

Ask Michael Fuller for the proof behind the operator thesis, and he'll point to the Palms.

In March 2006, Las Vegas Weekly's "Line Pass" column ran the news: Fuller had taken the corporate marketing seat at the N9NE Group — N9NE Steakhouse, Ghostbar, and the collection of rooms that defined the Palms at its peak. He was already running his own company at the time — MovingSun, which kept serving the Palms and other accounts for a year-plus alongside — but the N9NE seat is where he went all in.

And it was a rocket. Over roughly eighteen months the group went from seven venues to thirteen — opening, stabilizing, and re-tuning operations on the move, growing out of every system almost as fast as it could build the next one. By his own account the revenue didn't just climb; it set records the group hadn't seen before and hasn't since — on the order of a threefold lift in both gross and net. Record highs off of record highs.

He'll be the first to tell you why, honestly: the right team, the right brands, the right venues, the right moment — and total focus. Some projects are simply everything lining up at once, and the job is to run as hard as you can while it does.

That's the era that earned the credential ITM operates on now. Before there was a company called In The Moment, there was an operator helping run one of the fastest growth stretches the Strip had seen — one room at a time.

The Palms era is on the Legacy wall. The lessons are in everything we run today.