Journal

The work, in our own words.

The latest press sits up top. Below it, the work written from the room by the operators who ran it.

In the press

Colby Raha inverted mid-air above the Caesars Palace sign during the world-record motorcycle jump, Las Vegas, May 2026.

May 2026 · Record Breakers × OMNIA Dayclub

A world record on the Strip.

To open OMNIA Dayclub at Caesars Palace, Colby Raha landed a world-record motorcycle jump over the Caesars fountains — the site of Evel Knievel's famous crash. Record Breakers co-founder Eric Sorensen and the crew coordinated every department with a skeleton crew. ITM came in as co-executive producer and support mechanism — opening the Las Vegas relationships, clearing access and local approvals, and standing up key vendors and day-of execution. The result: a confirmed world record, 89 media placements across 73 outlets, 140M+ in reach, and LeBron James in the opening-night crowd.

Coverage —

Sports Illustrated ↗Rolling Stone ↗TMZ ↗

From the room

JUNE 2026
IN THE MOMENT

UFC's Justin Gaethje wearing N1CE at the UFC Freedom 250 media day, June 2026.

Twenty months from concept to shelf.

It didn't start as a job. It started as a question.

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JUNE 2026
IN THE MOMENT

The night runs on the part nobody sees.

Every national event has two versions of itself. The one the crowd sees — and the one that makes the first one possible.

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MAY 2026
RECORD BREAKERS × OMNIA

Colby Raha inverted mid-air over OMNIA Dayclub at Caesars Palace during the world-record motorcycle jump, Las Vegas, May 2026.

The night Vegas watched a world record.

Some nights you plan. Some nights you make history. This one was both.

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AUGUST 2024
HYPERX ARENA

Winners at the first GGL scrimmage, HyperX Arena, Las Vegas, August 10, 2024.

Consultant to COO in six months.

The fastest way to learn a business is to be handed the whole thing.

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JUNE 2022
LAS VEGAS SUN

Michael Fuller and the In The Moment team, Las Vegas, 2022.

How In The Moment started.

Most companies wait for the right moment. In The Moment was built right before the worst one.

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2021–2022
ÉLIA BEACH CLUB · VIRGIN HOTELS LAS VEGAS

Élia Beach Club at Virgin Hotels Las Vegas — the beach and pool at capacity, 2021.

Opening night is the easy part.

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2021
VIRGIN HOTELS LAS VEGAS

Élia Beach Club at Virgin Hotels Las Vegas on opening day, 2021.

Opening a beach club on the edge of the desert.

A beach club is not a nightclub with sun. Élia proved it in daylight.

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2016–2018
JUNGLE ISLAND · MIAMI

Architect's rendering of the redesigned Jungle Island on Watson Island, Miami, with the downtown skyline behind it.

A fifteen-minute meeting that ran for years.

The best contracts almost never start like contracts.

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NOVEMBER 2015
EATER VEGAS

Michael Fuller at Lucky Foo's, Henderson, 2015.

My biggest loss became my biggest lesson.

Not every room works. This one didn't — and it might be the most important story ITM tells.

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SEPTEMBER 2013
COMMERCIAL OBSERVER

Michael Fuller and family under The William awning at 24 East 39th Street, New York, December 2013.

We knocked on the door. Then we moved in.

There's a version of getting into New York that involves brokers, decks, and a year of meetings. That isn't how this one happened.

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DECEMBER 2011
LAS VEGAS SUN

Inside Hyde Bellagio at the Bellagio, Las Vegas — SBE's villa-style room, 2011.

Forty-eight hours before the doors opened.

Two days before New Year's Eve 2011, the Las Vegas Sun ran a story about the clubs opening in town. Hyde Bellagio was one of them — SBE's first Las Vegas nightclub, opening in 48 hours. Michael Fuller was quoted in it as a programming consultant for SBE, in the same article as Sam Nazarian.

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2008–2009
LAS VEGAS WEEKLY

The official Paul Oakenfold Presents Perfecto Saturdays poster for Rain Nightclub at the Palms, with Michael Fuller on the December bill — N9NE Group, Las Vegas, December 2009.

A residency is not a booking. It's an operation.

Booking a famous DJ is easy. Running a residency around him for two years, inside a casino, on a Saturday night, is a completely different job.

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MARCH 2006
LAS VEGAS WEEKLY

Michael Fuller during the N9NE Group era at the Palms, Las Vegas.

Seven venues to thirteen, in eighteen months.

Ask Michael Fuller for the proof behind the operator thesis, and he'll point to the Palms.

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For the full thirty-year history, see the Archive.