The work, in our own words.

Twenty months from concept to shelf.

It didn't start as a job. It started as a question.

The night runs on the part nobody sees.

Every national event has two versions of itself. The one the crowd sees — and the one that makes the first one possible.

The night Vegas watched a world record.

Some nights you plan. Some nights you make history. This one was both.

Consultant to COO in six months.

The fastest way to learn a business is to be handed the whole thing.

How In The Moment started.

Most companies wait for the right moment. In The Moment was built right before the worst one.

My biggest loss became my biggest lesson.

Not every room works. This one didn't — and it might be the most important story ITM tells.

We knocked on the door. Then we moved in.

There's a version of getting into New York that involves brokers, decks, and a year of meetings. That isn't how this one happened.

Forty-eight hours before the doors opened.

Two days before New Year's Eve 2011, the Las Vegas Sun ran a story about the clubs opening in town. Hyde Bellagio was one of them — SBE's first Las Vegas nightclub, opening in 48 hours. Michael Fuller was quoted in it as a programming consultant for SBE, in the same article as Sam Nazarian.

Seven venues to thirteen, in eighteen months.

Ask Michael Fuller for the proof behind the operator thesis, and he'll point to the Palms.

Opening a beach club on the edge of the desert.

A beach club is not a nightclub with sun. Élia proved it in daylight.

A residency is not a booking. It's an operation.

Booking a famous DJ is easy. Running a residency around him for two years, inside a casino, on a Saturday night, is a completely different job.

Inside AMAC. ↗

YÜTH Magazine on the Art Music Athlete Collective — surf, BMX, photography, live music and art under one roof. A win for Weedmaps and Eric Sorensen, their executive over artist, lifestyle, and event relationships. ITM was proud to support from the back office.